We were motivated to take action to support those who have been harmed by sexual violence in our communities, and as women in the beer industry, we felt like brewing and selling a beer was a great place to start.
In 2018, Giant Jones Brewing brewed a batch of beer we are called “Credible.”
100% of brewery sales of Credible Pale Ale were donated to the Dane County Rape Crisis Center.
We have donated over $4,500 since June, 2020 to Freedom Inc with proceeds from the Black is Beautiful Beer and through donating 3% of our monthly retail sales Through June 2022.
The Black is Beautiful initiative is aimed at raising awareness of the injustices that many people of color face daily. As part of the initiative, we will donate 100% of proceeds from this beer to Freedom, Inc – right here in Madison! Learn more about Freedom Inc – http://freedom-inc.org.
The beer was designed to highlight the beauty of various hues of malt. The deep caramel of Crystal 120, the rich brown of Chocolate malt, and the profound complexity of Black malt.